Why do authors (or their publishers) still resort to the tired strategy of linking the name of a prominent philosopher with something incongruous, on the assumption that this will result in increased sales ?
As seen in Waterstones Books in Gower Street yesterday:
Wittgenstein Flies A Kite
The Burglar Who Studied Spinoza
Nietzsche's Corpse
Driving With Plato
As seen in Blackwells a bit later on.
The Philosophy Book
No author. No gimmick. Just The Philosophy Book. Now that's a proper title.
Hi sorry about getting in touch like this but you very kindly gave me a quote for impact purposes re how you used my stuff in class. I'd like to use the quote but need to know who you are - could you let me know (assuming you are ok with this): my email is think@royalinstitutephilosophy.org
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